In Design

day1! i undrestand the usefulness of this softwae. i wanna use this if there is any opportunity to make a magazine again.
and we watched a video from PBS "FRONTLINE" whose title is " the persuaders". very interesting.　it is about how to create Brand Image and Brand Experience. it is made in about 2003, and features the ad campaign of "song" - new airline of Delta. Mr.Spade (co-owner of Kate Spade) created its TVCF - with no image of airplane. sth super famous ad-designer team created so much "new" style of logo, airplane itself, amenities, image posters, campaign projects...but not much telling about "we are airline!" and it failed :) It's a very interesting case study that tells us that how it is hard to imprement a phycological marketing.